Crypto marketing requires specialized strategies to reach blockchain-savvy audiences. This guide covers essential tactics for promoting cryptocurrency projects and blockchain services. For a deeper dive, explore our guide on NFT Marketing Minutes Israeli.
Crypto audiences have unique characteristics that require adapted marketing approaches. Understanding these nuances is critical for project success.
Community-First Approach
Crypto projects succeed or fail based on community engagement. Build genuine relationships through active Discord and Telegram communities, transparent communication channels, regular AMAs (Ask Me Anything sessions), and community governance participation.
Influencer Marketing in Crypto
Crypto influencers have significant reach. Partner strategically with YouTube crypto educators, Twitter/X thought leaders, podcast hosts covering blockchain, and Reddit community moderators.
According to CoinDesk, influencer partnerships can generate 5x more qualified leads than traditional crypto advertising.
Crypto Content Strategy
Educational content drives crypto adoption. Create technical blog posts explaining your technology, video tutorials and explainers, industry analysis and market insights, and beginner guides to your ecosystem.
Platform-Specific Tactics
Crypto Twitter is the industry’s hub – share regular project updates, engage in trending discussions, announce partnerships and milestones, and build thought leadership. For Discord and Telegram, create engaging community spaces, provide exclusive content to members, host regular community events, and gather feedback directly from users.
Cryptocurrency and blockchain projects require sophisticated marketing approaches that differ significantly from traditional industries. The crypto audience is tech-savvy, skeptical of marketing claims, and values transparency above all else. Building a successful crypto marketing strategy requires understanding these unique dynamics and adapting your approach accordingly. For a deeper dive, explore our guide on Social Media Marketing Minutes.
The Crypto Audience Profile
Crypto users tend to be early adopters, technically knowledgeable, and highly engaged with communities. They quickly identify and reject shallow marketing attempts. According to CoinDesk, authenticity is the currency of crypto marketing – projects that demonstrate genuine value and transparent communication outperform those relying on hype.
Building Trust in a Skeptical Market
Trust is the foundation of crypto marketing. Build credibility through technical transparency (open-source code, detailed documentation), team transparency (verified identities, LinkedIn profiles), regular progress updates, and responsive community management. The 2022 market downturn taught users to be extremely cautious – projects that weathered the storm did so through genuine community support, not marketing budgets.
Crypto Influencer Marketing Deep Dive
Influencer marketing in crypto requires careful selection and authentic partnerships. The space has seen numerous influencer scandals, making audiences especially discerning about sponsored content.
Identifying Quality Influencers
Look for influencers who create genuine educational content, have engaged communities (not just follower counts), provide critical analysis (not just promotion), and maintain consistent posting schedules. Metrics to evaluate include engagement rate (5%+ is good in crypto), audience quality (check for bot activity), and content quality (production value and accuracy).
Influencer Tiers in Crypto
Crypto influencers fall into several categories: Tier 1 includes well-known YouTubers and podcast hosts (100K+ subscribers) charging $10K-50K per video. Tier 2 consists of twitter personalities and mid-tier youtubers (20k-100k followers) at $1k-10k per integration; tier 3 covers discord/telegram community leaders and niche bloggers (5k-20k engaged followers) from $200-1,000 per mention.
According to Bitmedia research, Tier 2 influencers often deliver better ROI than Tier 1 due to higher engagement rates and more authentic audience relationships.
Crypto Community Management Excellence
Community is the backbone of any successful crypto project. Your community is not just an audience –. They are advocates, testers, and early adopters who can drive your project forward or sink it through negative sentiment.
Discord Strategy
Build a well-structured Discord server with clear channels for announcements, general discussion, technical questions, and feedback. Assign active moderators who understand your project. Host regular community events including weekly AMAs, developer updates, and community challenges. Consider token-gated channels that reward holders with exclusive access.
Telegram Groups
Telegram remains the preferred communication channel for crypto announcements. Maintain an official announcement channel for verified updates, an active community group for engagement, and automated bots for common questions. Time announcements to maximize visibility – most crypto users are in European or American time zones.
Measuring Community Health
Track community metrics including daily active users in Discord/Telegram, message volume trends, sentiment analysis of discussions, response times to questions,. Community-driven contributions (translations, content creation, bug reports).
Crypto Content Marketing Framework
Content is the long-term engine of crypto marketing. Unlike paid advertising which stops when you stop paying, quality content continues generating traffic and authority.
Content Pillars
Technical Documentation: Whitepapers, technical specifications, API documentation – essential for developer adoption
Educational Content: Blog posts, video tutorials, explainers – drives organic traffic and establishes authority
Project Updates: Development progress, roadmap updates, partnership announcements – maintains community trust
SEO for Crypto Projects
Target high-intent keywords including “[project name] review”, “best [category] crypto”, “[feature] alternative”,. “how to use [blockchain]”. Build backlinks through guest posts on crypto publications, podcast appearances, and collaborations with other projects.
Crypto marketing promotes cryptocurrency projects, blockchain platforms, and Web3 services through strategic outreach, community building, and digital advertising tailored to the crypto audience.
How do you market cryptocurrency effectively
Effective crypto marketing requires community-first approaches, influencer partnerships, educational content, and compliance with evolving regulatory requirements.
Content Marketing Maturity: Moving From Output to Outcomes
Most content marketing programs plateau not because they run out of ideas, but because they confuse activity with results. Publishing 4 blog posts a week is not a strategy — it’s a production schedule. A mature content program is built around specific business outcomes: organic traffic to target buyer personas, conversion to leads, and acceleration of sales cycles.
The companies generating the highest content ROI in 2025 share one characteristic: they’. Ve narrowed their content focus to a tight set of topics where they can genuinely be the best resource on the internet, rather than trying to cover every trend in their industry.
The Topic Cluster Model: Building Topical Authority That Compounds
Google’s Helpful Content System and E-E-A-T framework both reward topical depth over breadth. The topic cluster model — popularized by HubSpot but now validated by years of SEO data — organizes content into pillar pages and supporting cluster pages:
Pillar pages: Comprehensive, authoritative coverage of a broad topic (e.g., “The Complete Guide to Technical SEO”). Targets a high-volume, competitive keyword. Serves as the hub that links to all cluster content.
Cluster pages: Deep dives into specific sub-topics (e.g., “How to Fix Crawl Errors”, “Core Web Vitals Optimization Guide”, “XML Sitemap Best Practices”). Each targets a more specific, lower-competition keyword while linking back to the pillar.
Internal linking architecture: The consistent internal linking between pillar and clusters creates semantic signals that help Google understand the topical relationship between pages, lifting rankings across the entire cluster.
Sites that switch from random blog publishing to structured topic clusters typically see 30-50% improvement in organic traffic within 6 months, primarily driven by previously orphaned content beginning to rank because it’. S now embedded in a coherent topical structure.
Content Quality Signals Google Measures in 2025
Following the August 2023 and March 2024 core algorithm updates, Google has significantly improved its ability to assess content quality beyond simple E-A-T signals. Current quality indicators that influence rankings:
Originality: Does the content provide information, perspective, or analysis that can’t be found verbatim elsewhere? This doesn’t require primary research on every post — but it does require a point of view, real examples, or synthesis that adds value beyond what’s already ranking.
Demonstrated experience: The “first E” in E-E-A-T (Experience) is Google’s response to AI-generated content. Including personal experience, case studies, client examples, and outcome data signals real-world expertise in a way that AI-generated content cannot replicate.
Depth-to-topic ratio: Content that covers 5 aspects of a topic in depth outperforms content that mentions 15 aspects superficially. Google’s helpful content documentation explicitly flags “breadth without depth” as a quality red flag.
Update recency: Content that is regularly updated with current data, current examples, and current best practices maintains ranking longevity. Stale content — especially content with date-specific claims that become outdated — deteriorates in rankings over 12-18 months without updates.
Content Repurposing: Maximizing Return on Every Asset
The biggest efficiency gain in content marketing isn’t producing more — it’s extracting more value from what already exists. A single high-quality pillar piece can be repurposed into:
A LinkedIn article or carousel post series
A YouTube explainer video with the article as the script
A podcast episode or audio summary (great for commuter audiences)
An email newsletter sequence broken into 3-5 parts
A downloadable checklist or one-pager for lead generation
Short-form social content (10-15 micro-posts pulling key insights)
An updated, expanded version 12 months later targeting evolved search intent
Teams that systematically repurpose content report 3-5x the content output from the same production budget,. Actually improving quality because each piece benefits from the research invested in the original.
Advanced Strategies for Maximum SEO Impact
The difference between good SEO results and exceptional results often comes down to execution depth. While most competitors implement surface-level optimizations, the brands that dominate competitive SERPs invest in strategies that compound over time: technical infrastructure that supports rapid content scaling, link profiles built on genuine editorial relationships,. Content programs tied to measurable business outcomes.
Here’s what separates top-performing SEO campaigns from average ones, based on data from thousands of campaigns across industries:
Competitive gap analysis done right: Rather than simply identifying what competitors rank for, elite SEO campaigns identify the specific content, link, and authority gaps that explain performance differences — and address each gap systematically. This means analyzing not just keyword rankings but content depth, structured data implementation, Core Web Vitals scores, and backlink profile quality.
Search intent alignment: Google’s algorithm has become remarkably good at identifying when content doesn’t match what a searcher actually wants. A page optimized for “best CRM software” that promotes a specific product instead of providing comparative evaluation will underperform regardless of its technical SEO quality. Match content format and depth to search intent first, then optimize.
SERP feature targeting: Beyond organic rankings, SERP features (featured snippets, People Also Ask, local packs, image carousels) represent separate opportunities. The click-through rates on featured snippets often exceed position 1 organic results. A systematic approach to capturing SERP features can double organic traffic from existing rankings without any new link building.
Measuring What Matters: SEO KPIs That Reflect Business Value
The SEO metrics that impress in reports aren’t always the ones that drive business results. Ranking for 10,000 keywords is meaningless if none of those keywords deliver qualified traffic that converts. Building a measurement framework aligned to business value:
Organic traffic by intent segment: Separate branded traffic (people searching your company name) from non-branded traffic (people searching for what you do). Non-branded organic traffic is the cleaner indicator of SEO performance — it represents new audience capture rather than existing demand.
Organic revenue attribution: Connect organic sessions to revenue using GA4’s conversion tracking and revenue attribution. Even an approximate figure is vastly more useful than traffic metrics for justifying SEO investment.
Share of voice: Track your keyword visibility relative to competitors across your target keyword set. Share of voice trends reveal whether you’re gaining or losing competitive position, even when absolute traffic fluctuates due to seasonality or algorithm changes.
Content efficiency metrics: Revenue or leads generated per piece of content, or per hour of content creation investment. This reveals which content types and topics generate the highest ROI, informing future content investment decisions.
The Future of SEO: What to Invest in Now
The SEO strategies worth investing in today are those that will still be relevant as AI-powered search continues to evolve. The principles that have driven SEO results for the past decade — genuine expertise, helpful content, authoritative signals — are becoming more important, not less, as AI systems learn to better reward real quality.
Invest now in building your brand entity’s authority in Google’s Knowledge Graph. Invest in creating the genuinely best resources on your core topics — the pages that should rank regardless of algorithm changes. They most thoroughly serve searcher needs. And invest in understanding the new AI search landscape where your content needs to be citation-worthy, not just rankable. These are long-term competitive advantages that compound over time.
How to Build Sustainable Competitive Advantage Through SEO
Sustainable SEO advantage isn’t built on any single tactic — it’s built on a compound stack of authority signals that become increasingly difficult for competitors to replicate over time. The components of a durable competitive moat in organic search:
Topical Authority at Scale
Google rewards sites that comprehensively cover a topic more than sites that have individual high-quality pages. Building topical authority means creating an interconnected content ecosystem where every major subtopic, question,. Use case within your domain is addressed with purpose-built content. Ahrefs’ research shows that sites with concentrated topical coverage rank for 2-3x more keywords than sites with scattered content coverage at similar domain authority levels.
Start by mapping your topic universe: what are every question, concern, comparison, and decision your target audience makes related to your core service area? Each of those is a content opportunity. Prioritize by search volume and conversion relevance, then build systematically from your core topic outward.
Brand Authority That Extends Beyond Your Website
The strongest SEO signals come from sources you don’t control. Wikipedia mentions, industry association features, academic citations, news coverage — these create the external authority signals that Google’s algorithm trusts most. Building these requires genuine achievement and visibility: speaking at industry conferences, publishing original research that journalists cite, winning industry awards,. Building relationships with the publishers and organizations that matter in your niche.
This isn’t fast work. But the brands investing in genuine authority building in 2025 are laying the foundation for search dominance in 2027 and beyond. The compounding nature of authority means the investment made today generates returns for years —. Brands relying purely on tactical SEO must continuously reinvest to maintain positions.
Technical Excellence as a Permanent Standard
Technical SEO isn’t a one-time project — it’s an ongoing commitment to maintaining the infrastructure that allows all other SEO investments to perform at their maximum potential. This means quarterly Core Web Vitals reviews, regular crawl audits to identify emerging issues,. A development process that includes SEO review before any significant site changes are deployed.
The cost of technical debt in SEO is enormous. Sites that have allowed technical issues to accumulate often find that years of content. Link building investment is being held back by crawlability problems, duplicate content issues, or performance metrics in the bottom quartile. Treating technical SEO as a permanent standard — not a one-time cleanup — prevents this outcome.
Key Takeaways for SEO Success
Achieving and maintaining strong organic search performance requires aligning strategy, execution, and measurement around a coherent framework. The most successful SEO programs share these characteristics:
They’re built for the long term, with tactics that improve in value over time rather than tactics that degrade as algorithms evolve
They’re measured by business outcomes — revenue, leads, pipeline — not just traffic and rankings
They’re integrated with other marketing channels rather than operating as isolated silos
They’re executed with genuine commitment to quality — content that deserves to rank, links that deserve to be given, and user experiences that deserve to be rewarded
The businesses that approach SEO this way consistently outperform those chasing shortcuts,. They build competitive advantages that become more valuable as the search landscape evolves.
Instagram, Facebook, Twitter, and the latest rave Tik Tok have become a part of daily life for billions of humans. The global use of Facebook extends to more than a quarter of the earth’s population, translating to a mind-boggling 2 billion active users and over 1 billion monthly active users on TikTok.
With such reach, it’s no wonder that these platforms have become a valuable tool for businesses. If you’re not posting on Facebook, trend hopping on TikTok, and weaving threads on Twitter, you’re missing out on vital visibility for your business.
We developed a whole new team in OTT called OTT Viral. This team is dedicated to safety first, then growth, then virality. Always in that order.
At OTT Viral, social media is indispensable in your digital marketing strategy, giving you unfettered access to an untapped audience of billions of users daily.
Every platform has its own rules, so using a one size fits all approach to social media marketing won’t grow your business in the way you envision.
Avoid shiny new growth opportunities such as bots, automation, or AI that promises instant growth. Social media marketing today requires a smart human connection with the audience, and that’s what OTT Viral offers.
Over The Top SEO (OTT) is a multinational Digital Marketing / SEO company specializing in creating brand partnerships. Its core values and corporate culture have allowed it to function as an investor and promoter for its partners.
There’s a new marketing trend on the rise, and it’s called metaverse marketing. But what is metaverse marketing? Simply put, it’s using virtual worlds to promote your brand or product.
It may sound like a new concept, but metaverse marketing has been around for quite some time.
The first known example of this type of marketing occurred in 1966 when Boeing used a three-dimensional virtual world to promote its new 747 jetliners.
Since then, metaverse marketing has become increasingly popular due in part to the growing popularity of virtual worlds and social media.
In fact, according to recent studies, nearly two-thirds of all internet users are now active on at least one social media site. And that number is only going to continue to grow.
So how can you use metaverse marketing to promote your brand or product? Here are a few tips:
1) Establish a presence in popular virtual worlds and social media sites. This will allow you to reach a large audience with your message.
2) Use 3D graphics and animation to create an immersive user experience. This will help them connect with your brand or product deeper.
3) Ensure your content is engaging and relevant to your target audience. If you can capture their attention, they’re more likely to take notice of your message.
If you’re looking for a quick and easy way to promote your business in the metaverse, look no further than OTT. With our cutting-edge marketing tools and services, we can help get your virtual presence off the ground in no time.
Our team of experts will work with you to create a tailored marketing strategy that fits your needs and budget. From advertising to PR, we can handle it all. So what are you waiting for?
Contact OTT today, and let us help you take your business to the next level!
Over The Top SEO (OTT) is a multinational Digital Marketing / SEO company specializing in creating brand partnerships. Its core values and corporate culture have allowed it to function as an investor and promoter for its partners.
With the recent explosion of interest in NFTs, it’s no surprise that marketers are eager to get in on the action. But what exactly is NFT marketing, and how can you make it work for your project?
NFT marketing is about creating and promoting content that can be stored and traded as an NFT. This could be anything from digital artwork to a video clip or even a tweet. The key is to create something that has value to collectors and can be easily traded on the NFT marketplaces.
There are a few things to remember when you’re thinking about NFT marketing. First, it’s important to create content that is unique and has value. There’s no point in creating an NFT if nobody wants to collect it.
Second, you need to promote your NFTs in the right places. There are several NFT marketplaces where you can list your content, but it’s important to do your research and find the ones that are most relevant to your target audience.
But do you have to go through all that hassle when you can have your marketing handled by the experts?
OTTxNFT is the top-rated NFT Marketing agency responsible for helping the biggest and the best creators in web3. Influencer marketing has become the most trusted form of outreach in this space, and we have access to one of the largest networks of crypto, blockchain, and NFT influencers in the world across all social media platforms.
Take the guesswork out of your Twitter game; we fully manage your account and pump and get you organic growth. No bots, no scheming, just pure value-oriented content that will build and engage your community.
What else?
NFT Public Relations & Earned Media, we push your project to the biggest crypto publications in the industry for coverage that will bring fresh eyeballs to your brand. OTTxNFT has secured coverage in CoinTelegraph, NewsBTC, Coinspeaker, Benzinga, Yahoo Finance, NFT Now, and Market Watch.
What else?
Discord setup and management, we know discord is the gold standard for building a community in the NFT space. Our expert team will ensure your server is set up correctly with the right channels, roles, bots, and security to prevent a hack.
What are you waiting for? Contact us today, and let’s discuss your next project!
Over The Top SEO (OTT) is a multinational Digital Marketing / SEO company specializing in creating brand partnerships. Its core values and corporate culture have allowed it to function as an investor and promoter for its partners.
It’s no secret that Google Maps has revolutionized the way we navigate. What used to be a clunky, time-consuming process is now a breeze with Google Maps.
Not only can you find directions quickly and easily, but you can also find local businesses and attractions on the map. This makes it easy for tourists and locals alike to explore their surroundings.
Google Maps marketing is becoming increasingly popular as businesses realize the potential of this powerful tool.
By adding your business to Google Maps, you can reach out to a wider audience and boost your visibility online.
As more and more people turn to Google Maps for information about local businesses, it’s essential to make sure your business is listed correctly and looks great on the map.
If you’re a business owner, you know that listing your business on Google Maps is a must.
But did you know that there are many other benefits to being listed? Here are just a few:
1. Increased visibility and reach. When people search for businesses in your industry, they’ll see your listing at the top of the results page. This means more traffic and leads for your business!
2. Improved customer experience. With accurate directions and hours of operation listed on your profile, customers can easily find and visit your business. This leads to more sales and happy customers!
3. Greater online credibility. Being listed on Google Maps lends credibility to your business as an established player in your industry. This can help attract new customers and partners alike!
There’s no doubt about it – when it comes to marketing your business online, OTT is the best. We have years of experience in creating successful Google Maps campaigns, and our team of experts knows exactly how to get your business the exposure it deserves.
We’ll create a custom marketing plan that fits your needs and budget. Then we’ll take care of everything else, from designing an eye-catching Google Maps listing to managing your campaign and tracking results.
So what are you waiting for?
Contact us today, and let us show you what OTT can do!
Over The Top SEO (OTT) is a multinational Digital Marketing / SEO company specializing in creating brand partnerships. Its core values and corporate culture have allowed it to function as an investor and promoter for its partners.
Healthcare Marketing – How, Where, Why now? Guy – The Israeli Hammer – New Episode by OTT
Hello Guy Sheetrit here,
There’s no doubt about it, health is wealth but getting more eyes on your health organization can be daunting. After all, what good is providing quality health care if no one knows about it?
Without marketing, patients would have a hard time finding the right provider for their needs and might even end up going to a less-than-reputable facility or service. Marketing lets people know that your organization exists and that you’re dedicated to providing quality care.
Of course, there’s more to marketing than just letting people know you exist. You also need to tell them why they should choose you over the competition. You have to tell the right stories, use the right platform, use the right voice and say the right things. And that’s where things can get tricky.
After all, when it comes to healthcare, people are entrusting you with their lives. So, you need to make sure that your marketing communicates the message that you’re a competent, trustworthy organization that they can count on.
The good news is, we can help. At OTT, we are your strategic partners in growth dedicated to helping healthcare organization scale their business and impact. We are experts in building scalable, strategic marketing frameworks that ignite rapid growth across new markets. We are not just another SEO agency, we will craft messages that will resonate with your target audience, help position your organization as the go-to provider in your market and generate new patients when expanding your location.
Now you might be thinking, who do we work with? We work with dentists, mental health providers, addiction treatment centers, hospitals, urgent care units and specialty practices.
And what do we do for our partners? we use a combination of SEO, PPC, Facebook ads, and CRO strategies to fuel their growth.
We value our partnerships with every client we take on and promise to consistently crush conversion goals, month over month, communicate our objective and look for ways to improve our partner’s performance and growth.
If you’re ready to take your healthcare organization to the next level, contact us today. We’ll be happy to help you develop a framework that will get results.
Over The Top SEO (OTT) is a multinational Digital Marketing / SEO company specialized in creating brand partnerships. Its core values and corporate culture have allowed it to function both as an investor and promoter for its partners.
In a fast paced world, where everything is gated, your reputation or social standing can be your key!
To be honest, everyone wants a good name/legacy and everyone aspires to be known for something but this can either mar you or make you.
Hello everyone, my name is Guy Sheetrit and I’m the guy you go to when your name is being dragged through the mud or if you want to get seen in the press (for good obviously).
Over the past 6 years, I have mastered the art of selling and building brands. And to tell you the truth, your brand or business will continue to suffer until you have some social proof or great reputation.
Social proof builds trust, social proof builds authority, social proof is the key to closing sales and building lasting relationship.
Organizations around the world pour countless hours into developing a brand that customers will identify with but this can be an overwhelming task for untrained hands. OTT solves this puzzle by analyzing your current reputation and designing strategies that leverage the media and online resources to influence how you are perceived.
What we offer at OTT is this, we conduct an in-depth analysis of your online reputation to determine all positive and negative items shaping your reputation, then we use that data to create an effective strategy for improving your internet reputation and build a brand that puts you in control.
With OTT, negative Google results about your brand are removed permanently, we monitor your brand mentions in real time and receive alerts when new issues arise.
Need help fixing your online reputation? Contact us now!
Over The Top SEO (OTT) is a multinational Digital Marketing / SEO company specialized in creating brand partnerships. Its core values and corporate culture have allowed it to function both as an investor and promoter for its partners.
Most of you are still “new” to the term SEO. However, SEO has existed since the dawn of the Internet. Some still think that when someone refers to doing SEO for their business, they only mean Google, but that is just not true.
SEO has been misunderstood at its core, and therefore we can start this video by allowing you to understand how SEO is basically another word for:
Organic Traffic, Organic Growth, Organic Engagement, Organic Exposure, Organic Rankings
So anything that is ORGANIC and came naturally to your business, your brand, your profile, or your store without “force” or being paid for, well… that’s SEO.
And yes, SEO works on Instagram, Twitter, Youtube, and obviously on Google, which is the leading source of Organic traffic for ALL the social search engines in the world.
Now that we have established What SEO IS, we can talk about some of the so-called Myths that somewhat occupy some of you.
Myth number 1.
SEO is NOT for everyone, WRONG! SEO is for EVERYONE, and it’s done via EACH search engine separately, we strongly recommend ANY type of business to try SEO with the right company! One with credentials that can’t be discarded.
Content is ENOUGH to Rank. WRONG! Content is literally the lowest ranking barrier when it comes to Google’s algorithm, the goal behind CONTENT is to simply explain who you are in words that are easily understandable by all humans and engines. Content is subjective to its QUALITY, Consistency, and REACH.
More Backlinks = Faster Rankings – WRONG – Backlinks are critical for ranking competitive keywords, quality backlinks can’t be bought, only earned, so how does one EARN such links? Let me help you if you EVER see an ad offering you the following:
Dofollow links, Backlinks sale, EDU links, Gov Links, Wiki Links, Instant Ranking
STAY AWAY
I could go over forever, and we’ll have more chapters covering the disasters in doing the wrong SEO or hiring the WRONG SEO Company to rack your business.
I would highly recommend you do the following before hiring a digital firm with such huge responsibilities built in:
Look for the company in Google, and Check if they Rank for their main competitive terms.
This will instantly eliminate all the trash and keep your focus on drilling down the list of leaders so you can feel a bit safer knowing they CAN at least RANK themselves, possibilities are that they can do the same for me.
Look for Credentials online about the company, Awards, and Big publications involving the firm in Teaching rather than selling.
Look for case studies and check their authenticity, everyone can SAY “Hey, we did SEO & Marketing for companies like Skyscanner, WhiteSands, TedX” but how many of them will SHOW you the case study about them and let you speak to their HAPPY client to soothe your emotions and worries?
To summarize:
SEO is EVERYTHING, and you should pay attention to this list of suggestions in our video to avoid such catastrophic dangers for your business.
This is it, for now, if you still need help, drop us a line :).
Thanks for watching, & have a great day
Over The Top SEO (OTT) is a multinational Digital Marketing / SEO company specializing in creating brand partnerships. Its core values and corporate culture have allowed it to function as an investor and promoter for its partners.
Gain Organic Instagram Followers – XXX Followers on Instagram | Get XXX REAL Followers – NO THANKS.
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Join the tens of thousands of users growing their Instagram with OTT Viral.
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This means your account is safer & your results are organic. Most other growth services will put your account at risk, we will NEVER risk your account.
Guy Sheetrit
